Interactive retail environments with Arduino – workshop led by Massimo Banzi

Interactive retail environments with Arduino – workshop led by Massimo Banzi


Arduino co-founder Massimo Banzi will be conducting a workshop in NYC next month, focussing on interactivity in the physical realm of public commerce –

This workshop will focus on the ways in which retail environments have evolved from traditional elements of display to being real windows of opportunities for brands to extend themselves in the real world. Based on 10 years of experience in the interaction design and physical prototyping field Massimo Banzi, will walk participants through the principles of interaction inside retail environments, and enable them to build their own interactive elements, using the Arduino, an easy and world-renowned physical prototyping platform. Additionally, IconNicholson will be presenting their Social Retail concept and Zonebee will be talking about their work with! at the Flandrau Science Centre.

Interactive retail environments with Arduino
4/7/09 – 4/7/09
10am to 5pm
Fee: $200 for professionals, $150 for students

Icon Nicholson HQ, New York
The Puck Building, 8th Floor
295 Lafayette Street
New York, NY 10012

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