atmel

In February I did an interview with Eric Jennings, co-founder of Pinoccio. Pinoccio is a new open source hardware business, building “a complete ecosystem for the Internet of Things.” The Pinoccio is a pocket-sized microcontroller board with wireless networking, rechargeable LiPo battery, sensors, and the ability to expand its capabilities through shields, much like an Arduino board. It features the new Atmel ATmega256RFR2, a single-chip AVR 8-bit processor with low power 2.4GHz transceiver for IEEE 802.15.4 communications.

Eric Jennings, along with his partner Sally Carson, co-founded Pinoccio. In my interview with Eric he said:

“Sally Carson, Pinoccio’s other co-founder, is an expert in the intersection between humans and technology. What I mean by that is that she thinks very deeply and carefully about the psychology of humans interacting with computers. Human-computer interaction, user experience, and usability all fall under her umbrella. I consider her contribution a secret weapon in what we’re trying to achieve with Pinoccio.”

A Secret Weapon?!… I had to find out more what Eric meant, and just what exactly is Pinoccio’s Secret Weapon. I contacted Sally Carson and asked her about the intersection of User Experience (UX) with electronics and the design of the Pinoccio. Along the way, I learned some good lessons on why design is important, even to just a set of electronics.