Train an army of children to recycle bottles for you
There’s an odd synchronicity here with last week’s post about the coin-scavenging-crow training machine. This time it’s a hunt-the-wumpus style video game that you play by dropping glass bottles into the slots when they light up.
In a side note, Volkswagen’s “Fun theory award” is now definitely on my radar. Besides this project, their competition to incentivize socially-usefully behaviors by turning them into entertainment also produced the world’s deepest rubbish bin and the public staircase piano keyboard.