Arun Chearie is based in Bombay, India and responsible for recommending right solutions that would aid retail banks, telecom and retailers in increasing shareholder value by serving customers effectively.
He focuses primarily on analytics blended marketing solutions that would align marketing function truly based on customers' need thus tranforming the organization to a Customer-Centric' Enterprise.
Prior to joining SAS Institute, Arun was part of the start up team of Xerago CRM solutions - A customer lifecycle management company. Arun's was part of the new business initiatives team at Xerago.
Through this blog, primarily I would like to write on various innovative technology solutions that adds a ply of science to the art of Marketing.
In addition, you can expect musings on photography, trekking a bit of philosophy as part of the scawl.