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What Is a โ€œGirl Toyโ€?

What Is a โ€œGirl Toyโ€?

Take a 15-minute trip to a big-box store and youโ€™ll see the girlsโ€™ aisle dominated by pink toys โ€” dolls, play sets, games, and dress-up clothing, all in various shades of pink. Aside from the color, the toys share another similarity: They all encourage specific patterns of play that focus on role-play, nurturing, and domestic […]

Open BCI: Rise of the Brain-Computer Interface

Open BCI: Rise of the Brain-Computer Interface

During this summerโ€™s Digital Revolution exhibition at Londonโ€™s Barbican Museum, a small brainwave-influenced game sat sandwiched between Lady Gagaโ€™s Haus of Gaga and Googleโ€™s DevArt booth. It was Not Impossible Labsโ€™ Brainwriter installation, which combined Tobii eye tracking and an OpenBCI Electroencephalography (EEG) device to allow players to shoot laser beams at virtual robots with […]

Experience over Entertainment

Experience over Entertainment

The nature of play is evolving in overdrive. For years, kids have been migrating away from the historical toy categories that made the industry an economic juggernaut. With the rise of mobile, interactive screenplay has pulled a lot of users away from analog toys. With their low cost, high production values, deep interactivity, and (of […]