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What Is a “Girl Toy”?

What Is a “Girl Toy”?

Take a 15-minute trip to a big-box store and you’ll see the girls’ aisle dominated by pink toys — dolls, play sets, games, and dress-up clothing, all in various shades of pink. Aside from the color, the toys share another similarity: They all encourage specific patterns of play that focus on role-play, nurturing, and domestic […]

Open BCI: Rise of the Brain-Computer Interface

Open BCI: Rise of the Brain-Computer Interface

During this summer’s Digital Revolution exhibition at London’s Barbican Museum, a small brainwave-influenced game sat sandwiched between Lady Gaga’s Haus of Gaga and Google’s DevArt booth. It was Not Impossible Labs’ Brainwriter installation, which combined Tobii eye tracking and an OpenBCI Electroencephalography (EEG) device to allow players to shoot laser beams at virtual robots with […]

Experience over Entertainment

Experience over Entertainment

The nature of play is evolving in overdrive. For years, kids have been migrating away from the historical toy categories that made the industry an economic juggernaut. With the rise of mobile, interactive screenplay has pulled a lot of users away from analog toys. With their low cost, high production values, deep interactivity, and (of […]