underwater

Underwater Photo Gallery

Underwater Photo Gallery

As gimmicks go, this one from diver and photographer Andreas Franke is pretty smart: The novelty of an “underwater gallery” is likely to bring lots of attention to his work in the press (heck, it worked for me), and the situation of the exhibit itself pre-screens for clients who are wealthy enough, both in terms of free time and in terms of disposable income, to appreciate and buy expensive art.