Craft Columns & Interviews

Crafting Your Online Presence: Let’s Make a Bite-Sized Online Marketing Plan

So you have a small business. You have stuff to market, and you’re marketing it on your blog, Twitter, and Facebook. (Or, some combination of those three.) How often can you get away with mentioning your products before you start looking too spammy and annoying your readers?

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Crafting Your Online Presence: A Good New Year’s Blog Re-Org

Crafting Your Online Presence: A Good New Year’s Blog Re-Org

(Image by juhansonin, via Flickr) By Diane Gilleland The longer you blog, the more your blog will subtly change. And this is a good thing. After all, you’re always evolving as a person, so why wouldn’t this be reflected in your blog? But, as your blog changes and grows, you’ll want to make sure your […]

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Crafting Your Online Presence: Twitter Tools

(Image by clevercupcakes, via Flickr Creative Commons) By Diane Gilleland Twitter is such a great tool for meeting people, connecting with them, and promoting stuff. But it can be very time-consuming to use, and it’s also pretty easy to misuse. Luckily, there are so many helpful extras to make your tweeting easier and more effective. […]

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What Do Your Readers See When They Look at Your Blog?

(Photo by minifig, via Flickr Creative Commons) By Diane Gilleland I was excited to see this recent post on Craft Leftovers, in which Kristin examined what kinds of blogs she likes to read best, and then compared their main qualities to her own blog. She learned a lot in the process, and I think this […]

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Your Crafty Comments: How Are Your Handmade Gifts Received?

Yesterday, a very interesting conversation was sparked by this post about Sew, Mama, Sew!’s awesome Handmade Holidays series. Ivoryh1632 left the following comment on the post: I love giving handmade gifts, I have more fun making them than I would have had shopping and I can make sure that the person gets something that fits […]

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Crafting Your Online Presence: Social Media Marketing

(Photo by Amarand Agasi, via Flickr Creative Commons) Who Has Time for Social Media Marketing during the Holiday Season? You Do! By Diane Gilleland Blogging, Facebook, Twitter – they can be fantastic marketing tools, but there’s no denying that, to do them right, you have to invest a lot of time and energy. Well, we’re […]

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