Sew What? iFixit and Patagonia Turn Black Friday on its Head
Patagonia and iFixit have joined forces to do something about waste and mindless consumerism. The companies will co-publish a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit to encourage customers to repair old products, instead of buying new. On Black Friday, customers can visit select Patagonia stores to get help fixing an old Patagonia garment. To sweeten the deal, there will be samples of the new Patagonia California Route beer made by New Belgium Brewery.
