3D Printing in the Wild
his past May, a 54-foot-tall inflatable duck floated into Hong Kong harbor, delighting the wide-eyed children and bringing grins to the faces of unsuspecting adults. Thousands came by, smartphones in hand, to snap a picture of themselves with the duck. A huge floating rubber duck is the kind of thing people want to remember. But what if there were new ways to highlight an event like the Hong Kong duck, something beyond pictures? What if we could create an in-store retail experience that could help people capture the moment in new and exciting ways? And how could 3D printing be used to do it?