Whatever else may be said of me, I am fundamentally a dreamer: I have ideas. Lots of them. Most are terrible (ask me sometime about my scheme to potty-train cattle), but every so often one will work out. And, like many creative people, when others see my work I often get asked “How did you ever think of that?” When I was younger, the process was as mysterious to me as to anybody else. But over the years I’ve learned a lot about where my ideas come from and what to do with them when they pop up, and the more I read about and talk to other creative people, the more I come to believe that there are, in fact, some more-or-less universal principles of creativity. And while there will always be something mysterious in the workings of the muse, I do not subscribe to the common belief that creativity is a magical gift bestowed on some and not on others. Like drawing, doing algebra, or speaking a second language, having original ideas is a mental skill that can be developed and, with practice, can become second nature. What follows is a brief list of the stations on my own personal “assembly line” of ideas. If you need an idea and can’t seem to have one, give it a read, give it a try, and see what shakes loose. If it works for you, remember it; if it doesn’t, throw it away. Experiment, as always, and develop your own process.