Year: 2012

Freedom is Just Another Word for Making

Freedom is Just Another Word for Making

Happy Fourth of July to all of our friends celebrating Independence Day. We might not think of this as a particularly “maker holiday” (besides the obvious excuse to indulge in rampant pyromania), but the independence that we celebrate (and that people across the world should, in general, celebrate) is the freedom to make the world […]

Maximizing Your ROA (Return on Adventure)

Maximizing Your ROA (Return on Adventure)

I think we need a new measurement for tracking the success of our maker ventures, a new yardstick. I propose “Return on Adventure,” something perhaps intangible, but no less important in factoring into your “ROI.” Here’s a report on my ROA: “Excuse me sir, is this your luggage?” Without fail, the TSA agent walked out […]